Fuelmate · 2026 YTD Growth Dashboard
Campaigns live from March · Data Source
Revenue YTD
$45,032
Shopify, all channels
Purchases YTD
1,038
1,038 orders
Ad Spend YTD
$38,731
Meta + Google
Blended CPA
$37
Target < $20
Below benchmarkSite CVR
3.93%
Jul hit 3.80%
Above benchmark1
Media
Top of funnel · paid acquisitionSpend
$38,731
Impressions
1,013,057
Clicks
22,635
CTR
2.23%
Above benchmarkCPC
$1.71
AverageAd Spend by Channel
Monthly · Meta vs Google Ads
CTR & CPC Trend
Efficiency over time
2
Site Performance
Mid funnel · engagement & intentTotal Sessions
26,385
Product Page Views
1,012
Checkout Initiated
1,830
Checkout Rate
6.94%
Sessions & Product Page Views
Traffic depth by month
Funnel Drop-off
Latest month · sessions → checkout → purchase
3
Conversion
Bottom funnel · efficiencyPurchases
1,038
Revenue
$45,032
CPA
$37
Below benchmarkOverall Site CVR
3.93%
Above benchmarkCPA Trend
Cost per acquisition · target < $20
Purchases & CVR
Volume rising as cost falls
4
Revenue
Outcome metricsSales
1,040
Revenue
$45,096
AOV
$43
ROAS
116.44%
ROAS (Blended)
116.27%
Rolling Cohort LTV Proxy (90-day)
$48
New Subscribers
186
Attachment Rate
17.88%
AverageActive MRR
$3,643
LTV:CAC (Rolling 90-day)
2.15:1
Above benchmarkCAC Payback Period
42 days
Above BenchmarkRevenue Growth
Monthly Shopify revenue
Subscription Momentum
New subscribers & active MRR
5
Retention
Subscription health · churn & growthTOTAL REDUCTIONS
112
Churn Rate
60.22%
Below benchmarkACTIVE SUBSCRIBERS
74
Churn Rate & Reductions
Monthly cancellations vs churn %
Net Subscribers Growth
New subscribers less reductions
Benchmark Reference
CTR — Poor <0.8% · Avg 0.8–1.5% · Good >1.5%
CPC — Poor >$2.50 · Avg $1.20–$2.40 · Good <$1.20
CPA — Poor >$24 · Avg $21–$23 · Good <$20
CVR — Poor <1.5% · Avg 1.5–3.5% · Good >3.5%
Attachment Rate — Poor <10% · Avg 10–20% · Good >20%
Churn Rate — Poor >8% · Avg 5–8% · Good <5%
LTV:CAC — Poor <1:1 · Avg 1:1–2:1 · Good >2:1
CAC Payback — Poor >365 days · Avg 181–365 days · Good <180 days
Live data — pulled directly from the Fuelmate Funnel Performance sheet and refreshed every 5 minutes.